This market is mainly focused on the enhancement of the quality of life by orthopedic procedures, gait alignment, decrease of the pressure and injuries of the feet. The industry includes the major market players such as orthopedic footwear manufacturers to even the pharmaceutical corporations selling the products associated with podiatry. The sportswear and healthcare fashion are also showing tremendous interest in this sector.
The market of medical footwear is growing in the global market steadily since there are more diabetic people every year, more people are becoming aware of the importance of preventive footwear care and healthcare providers are addressing the need to provide elderly people with support by the means of mobility. The International Diabetes Federation (IDF) estimated in 2018 that more than 537 million individuals across the world have diabetes, a fact that makes diabetic foot ulcer and neuropathy the priority conditions in this market.
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Market Drivers
- Increasing Incidence of Diabetes and Leg Problems
One major factor behind the medical footwear market is the rising cases of humans being diagnosed with diabetes, which in most cases subsequently causes neuropathy and foot sores. According to the WHO estimates, diabetic foot complications ranked as one of the leading causes of amputation of lower limbs. Pressure distributing soles and seamless lining on the medical shoes are being prescribed into the treatment of diabetics. Research evidence indicates that orthopedic shoes decrease the rate of ulcer recurrence by 50 percent and this has spurred the use of the shoes in hospitals, rehabilitative centers and drug stores.
- Developing Demand of Comfortable and Frost Orthopedic Shoes
There is an increased consciousness about the health of the feet and the demand of the orthopedic shoes which are not only aesthetically pleasing but also functional. The fade-out of chunky codes of therapy shoes into light and customizable types of shoes has brought in new sources of income. The advent of technology in the form of 3D foot scanning, memory foam insoles and antimicrobial lining are also developing new lines of products that can most efficiently suit senior patients and patients with active lifestyles. The combination of clinical technology in a casual design is driving its expansions in urban markets.
Product type segment Analysis: Orthopedic footwear
Orthopedic Footwear covers the biggest share in medical footwear industry because of its wide applicability in diabetic, aging and arthritic patients. In these shoes, additional depth was made, cushioned soles, strong heels and arch supports were added so that joint strains can be avoided and orthotic inserts can be used. Orthopedic shoes are also prescribed after a surgery and after injuries: they are the recommendation by hospitals, physiotherapists, and podiatrists in order to provide a normal gait mechanism. The casual/sports orthopedic shoe is also on the increase within the industry, and looks to be widespread in stores.
Female customers aged 45+ are especially in demand because they want fashionable but supportive models. The sporty-looking orthopedic look, breathable fabric, and offloading technology that reduces the amount of weight pressing on the feet of the user are some of the aspects manufacturers are focusing to tap to this portion of the population. This is also improving on a steady basis in terms of government reimbursement in developed countries that buy diabetic shoes.
Material Type Segment analysis: Leather and Synthetic Materials
The medical footwear manufacturing business is mainly dominated by the use of leather and synthetic materials. Leather never went out of fashion as it is durable, works without creating any discomfort because it fits the shape of the foot and is resistant to microorganisms. This is widely applied in high-end orthopedic designs and also the doctor of medicine loves to use this in long term therapy.
In the meantime, there are also synthetic versions, like EVA (ethylene-vinyl acetate), PU (polyurethane), and mesh due to their overall lightweight and budget capabilities. These materials get used in medical shoes of active wear, especially short-term rehabilitation, sports rehabilitation and those with younger patients. The production use of synthetic materials that are environmental-friendly is also becoming more common, contributing to environmental conservation initiatives of most healthcare shoe manufacturing firms.
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Regional Analysis : North America and Europe
The medical footwear market in North America is dominated because of a high incidence of diabetics and aging citizens, increased awareness of orthopedic healthcare tendencies, and the availability of special podiatric health experts. Diabetic footwear in the U.S. market is covered by Medicare and the country has well developed retail chains providing off the shelf orthotics and custom orthotics. Trends on lifestyle with wellness and mobility considerations are informing the process of product innovations.
Europe comes as a second place, with such countries as Germany, the UK and the Netherland to the front line. Advancement of orthopedic solutions In Europe, more customers are taking an ounce of prevention to strengthen their feet as a regular procedure. Medical footwear has become more available due to the addition of public health systems and insurance reimbursements of diabetic shoes. Moreover, availability and customisation of products are further strengthened by the fact that Germany and Italy are strong manufacturing states of orthopedic shoes.
COMPETITIVE LANDSCAPE AND PLAYERS INDUSTRY
The medical footwear market is competitive and the innov-driven globe has even seen some established and new companies coming on board with the focus on the foot biomechanics, pressure mapping, and new materials.
- Comfort (Enovis)
- Aetrex Worldwide, Inc.
- OrthoFeet Inc.
- DARCO International
- Podartis Srl
- Propet USA, Inc.
- Apex Foot Health
- Drew Shoe Corporation
- Bauerfeind AG
- Vionic Group (Caleres, Inc.)
Competitive weapons these companies use to compete with each other are launching of ergonomic designs, after-market investments in custom insole technology, and investments in specific areas like children orthopedics orthopedics and post surgery recovery footwear. Alliances with orthopedic practice facilities, hospitals and insurance companies are assisting brands in gaining market coverage and determining prescription-based business. More and more online stores now provide AI-powered virtual foot-measuring product, and this aspect also promises to be one of the main distinguishing factors in the long-term.
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